UPDATES & INSIGHTS
Check in here for updates on The Adapters and our international tribe of Gutsy Genius Thinkers as well as insights and opinion on what’s happening in the travel, tourism and hospitality sector as well as the broader world of service industries and brand experiences.

Are you adapting as quickly as your workers?
Pre-pandemic, “Jena” worked fulltime as a server in a mid-sized restaurant in the suburbs of Houston, Texas. Tips didn’t always cover the bills, so she supplemented her income by tutoring grade school students in math in her free time. Then came COVID-19 and the...

Hotels find new market during pandemic – Is it a trend or a fad?
Working from home has long been thought of as a wished-for fantasy dreamed of by many before the pandemic. When their “wish” came true thanks to COVID-19, the “reality experience” for some new work-from-homers (WFH-ers) has proven a bit different than what they’d...

Does it have to be like walking a tightrope?
Replenishing the depleted coffers vs. meeting the increased expectations of the post-COVID user. Many businesses, particularly in the pandemically hard hit world of Travel, Tourism and Hospitality, (TT&H) have been hanging on by a thread since COVID-19 first...

Change Happens: 10 Years of Tech Education in 10 Months. Now What?
How is your company adapting and innovating? Responding or reacting? By Sean Worker Edited from an original publication for HoCoSo In 2020, customers, consumers, clients, guests and users' expectations changed, forever. Many of us have been plunged into...

Regeneration is a Thing: Sustainability and Regeneration in Travel Trends
“If sustainable tourism, which aims to counterbalance the social and environmental impacts associated with travel, was the aspirational outer limit of ecotourism before the pandemic, the new frontier is “regenerative travel,’ or leaving a place better than you found...

The Adapters goes live
With a lot of activity behind the scenes and many late nights, A-Day has arrived! The Adapters book is now published and the site has many new features, including ever-growing Premium Content that comes free with every book. We have lots of announcements to come, so...
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